Increase overall investment and commissioning of murals which enhance quality of life and livability; celebrate cultural diversity, heritage, and history; engage community; reduce blight and tag recidivism; beautify urban areas; promote economic development and public safety; offer other aesthetic benefits; and can significantly reduce abatement costs over time.
Establish a mural initiative in Oakland, utilizing case studies and best practices from other cities around the country and the world
Significantly shift ineffectual abatement spending into murals as an alternative method of deterrence and mitigation
Establish a citywide Mural Registry which protects artists’ rights and catalogs existing stock of public art
Promote community well-being and sense of identification with location as part of creative placemaking and creative placekeeping
Explore public-private partnerships as part of overall economic development and blight reduction strategy
Work with community organizations and non-profits with aligned missions to further objectives and policy goals
Develop and share best practices with other muralists, public art organizations, art historians, academics, and policymakers to create and update a robust body of knowledge.
Commission and develop a comprehensive comparative data-collection efforts valuating the benefits of murals, and determining cost-benefit analysis of murals vs. abatement over time.
Identify and commission mural projects on opportunity sites
Promote murals as intrinsic to the development of arts and cultural districts and as part of overall Cultural Plan
Promote murals as part of youth development and education initiatives
Promote murals as part of blight reduction, tag deterrence and beautification strategy
Promote murals as part of anti-violence, public awareness, and social and cultural equity initiatives
Identify and further develop the role of murals in enhancing and promoting public safety